Connecting Head & Heart: More and more neuromarketing science is proving that the most primitive parts of our brains are responsible for calling most of the shots. So it’s no surprise that when brands create strong emotional connections with customers they can charge 20-200% more for their products or services.
Whether I’m working with household names like Virgin, Harley Davidson and Converse, or helping new brands like Plank Yoga create some love, having a deep understanding of neuromarketing helps me drive the subjectivity out of my creativity.
Geekiness aside, all I can say, from the bottom of my Neanderthal heart is: “Wowza”… these projects are a blast to work on too.
“Taking complex ideas, and making them engaging for any kind of audience takes a special talent, and JB definitely has it, regardless the medium - video, print, & digital. Generous with his time and ideas, he leads teams with just the right amount of challenge, encouragement, and creativity. Client satisfaction is always high when JB is on the project."
— Donna Megquier (Colleague)
Independent Creative Director